Matte. Up to 24 hr. Gel cream formula. Intense matte color. L'Oreal Paris presents Infallible Matte-Matic Mechanical Eyeliner. Rich matte intensity that lasts up to 24hr. Built-in sharpener for buildable precise lines. Waterproof, smudge resistant, up to 24hr wear. Gel cream formula for smooth application. Soft & easy application. Ophthalmologist tested. www.lorealparis.com. Made in USA.