I Can't Believe It's Not Butter!® Whipped & Creamy Taste. 58% Vegetable Oil Spread. Whipped texture, indulgent taste. New! 78% less saturated fat than butter*. 50% fewer calories than butter. Gluten Free. For more information and recipes go to: icantbelieveitsnotbutter.com. Questions or comments Call 1-800-634-0302. 0g trans fat per serving. No hydrogenated oils. No cholesterol per serving.